corporate-promotional-itemsPromotional products, also known as ad specialties, make up a nearly $17 billion dollar industry and are used by virtually every business in America.

Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like TV, magazines and the Internet.

If you’ve used promotional products before, you know their power. If you’re new to promotional products, you’re right to make them part of your marketing strategy. Research has shown time and again that promotional products work.

A 2004 study by L.J. Market Research clearly demonstrates that promotional products offer you advantages that may not be available in other media such as:

  • High Recall. Customers will remember your organization long after the item has been received.
  • Repeated Exposure. You’ll make a lasting impression because of the length of time the promotional item is kept.
  • Favorable Impression. Customers who receive promotional items come away with a measurably more favorable impression of your organization resulting in an increased propensity to do business with you.